There are so many details to take note of when listing a property online! It is key to remember that most listing pages are overloaded with properties, therefore it’s important to make sure your listings stand out from all the others. Imagine you could get a unit rented that much faster because you changed one or two things to set you apart. A few facts about what renters want:
Renting is the new buying and for most Americans, they’re looking for flexibility and amenities.
Many Americans are jumping quickly when they find a space they want to rent. It’s important that your online presence is up to date and informative for renters.
Renters are looking for online applications; in fact, it may soon become common practice that listing sites include search filters so renters can search for properties accepting online applications.
In today’s renting world, most applicants say they would prefer online application over any other method. Most people are not comfortable sending their information via .pdf or e-mail. An online option makes many renters feel more comfortable.
Now, how exactly do you optimize your listings? Here are some best practices to follow so you can have an outstanding property listing every time and fill your vacancies faster.
10 Ways to Optimize Your Property Listings
#1: Photography combines both quantity and quality. Be sure to include at least 10 photos and make sure the photos show a good representation of the property interior and exterior. Renters agree they will not consider a property without photos and listings without any images can get de-prioritized. Images should be professional looking images; hire a photographer or use your own camera as long as the pictures are high enough quality.
#2: The description of your property needs to include things that are not known by your photos. People will skip listings that do not have descriptions. Avoid things like all caps, poor grammar, and spelling mistakes that could hurt your credibility.
#3: Amenities are incredibly important to renters. If renters like your photos, the amenities are what will sell them on your property. It’s the icing on the cake!
#4: Be sure to advertise your availability date and at least 45-60 days out. This crucial piece of information gives you a greater pool of applicants to choose from. You’ll spend less time answering the questions about availability that are sure to come in if this info is missing.
#5: The most asked question from renters is ‘do you allow pets?’ Make your rental space pet policy clearly known upfront. 65% of households have pets and 42% have more than one pet (Source: 2015 All Property Management Research Report).
#6: Online applications are simple and easy to use. Most renters want to use online applications for multiple reasons including ease of use and mobility. No one has time for a lengthy rental process anymore.
#7: A defined process that is easy to follow and in place ahead of time will help you move quickly through your applicants.
#8: Communicate with your applicants in the best way for them to reach you. Don’t forget to keep up with modern advances in communication software such as text messaging.
#9: Make sure the websites you list on are the best they can possibly be for advertising your rental listings. (See the top 5 places to list your properties in 2016)
#10: Social media can be a powerful tool to get your listing noticed. However, don’t overload things like Facebook or Twitter with too many posts.
Your ultimate goal is to find quality renters, the right renters for your properties, and fill your vacancies quickly and efficiently. By incorporating some of these tips, it’ll be easier for both your renters and you as the property manager to move people in fast.
by Rachel Jefferson